The Salvatore Ferragamo fashion house is widely regarded as one of the best sellers of designer shoes in the world today. Ferragamo shoes stand on a par with even those from Jimmy Choo. Most people who follow the fashion world know this. But for those who don’t know, here’s a quick rundown on the brand. Salvatore Ferragamo, an Italian by birth, was born on June 5, 1898. He comes from a very large family of 13 siblings and is the founder of the brand. His passion for creating luxury shoes began when, at the age of nine, he made his first pair of shoes for his sister’s confirmation ceremony.
Seven years later, however, he moved to Hollywood, California, and got a taste of success. This genius opened a shoe shop in Hollywood, specialising in shoe repair and custom-made shoes. These bespoke shoes eventually gained popularity among the celebrities of the time, which eventually led him to create shoes for the movie business. He was so famous in this regard that at the time he was nicknamed ‘The Cobbler with the Stars’. However, being a perfectionist, Mr Ferragamo could not be completely satisfied with his products.
He found out why his designs, as glamorous as they were, hurt users’ feet. So he went to the University of Southern California to study human anatomy in an attempt to solve the problem. After a 13-year stay in the US, Ferragamo returned to his native Italy, where in Florence he continued his craft for some of the most powerful and influential women of the time. By the 1950s Ferragamo had more than 700 craftsmen working at the company, producing 350 pairs of handmade Ferragamo shoes a day.
During this period Salvador Ferragamo was considered a visionary in the fashion industry. Sadly, he passed away in 1960 at the age of 62, having already revolutionized the shoe industry with many innovations he incorporated into his designs. One of the most famous innovations is the wedge heel, which is essentially a type of women’s platform heel. Most women agree that the wedge heel is certainly more comfortable than conventional heels, and has been proven to provide better support for the arch of the foot.
Ferragamo’s other innovations concerned metal-reinforced heels. His other creations included glove bow shoes (created especially for Maharani of Kuch Behar), stocking shoes, sculpted heels, 18ct gold sandals and the ‘Cage’ heel. After Salvador Ferragamo’s death, the company passed into the hands of his widow Wanda, who expanded the company to include other women’s luxury goods (more good news for women).
Then Salvador’s eldest daughter, Fiamma, who has presumably inherited her father’s talent, designed the hugely successful Vara pumps and a range of clothes for Casino Arena’s technical staff. As such, the Ferragamo family is still very much in control of the company’s legacy and continues to create dream shoes for women around the world. The company’s success is such that Ferragamo shoes are sold all over the world, with 58 shops in Europe and many more outlets in North America, Asia and Latin America.