Dressing Scandinavian: what is interesting about the fashion of Denmark, Sweden and Finland?

Scandinavia is a region from which such concepts as hygge, minimalism and awareness have spread around the world. More and more people want to furnish their homes according to the canons of the Swedes and Danes – to be modest, without an abundance of things and bright colors, practical and convenient. And what about the appearance of the inhabitants of Denmark, Norway, Sweden? Is Scandinavian style fashionable in clothes? Yes, especially in this time of a pandemic, a bias towards sustainability and a decrease in consumption.

What are the features of Scandi style? For starters, in the notorious minimalism. No pretentious styles, violent colors and an abundance of decor. Jackets, overalls, skirts and blouses of the inhabitants of Scandinavia are distinguished by their simplicity of cut, calmness in color and a minimum of fasteners, rivets, zippers. The basic colors of the wardrobe are white, beige, gray, pastel blue, soft pink, milky.

When size matters

Since Scandinavians do not focus on the appearance of clothes, but on how warm and comfortable it is, preference is given to things from the oversized category. Large sweaters, trousers with wide legs, a loose-fitting coat – all this has a place in the closet of Norwegians or Swedes. It is not uncommon to meet women who skillfully combine classic and sporty items, and the ensemble turns out to be quite everyday.

But do not think that the ladies in Sweden or Finland are completely monochromatic images. Prints that are brighter than the basic shades also have a place on the main types of clothing and accessories. Turquoise, burgundy, purple, deep black, orange perfectly complement the neutral color palette and serve as an accent, without “silencing” the whole image at all and without distracting attention.

As for the materials from which Scandinavian brands make their clothes, these are wool, silk, cotton. And the point here is not only ethics and environmental friendliness, the harsh climate of the region also plays a role. Of course, those companies that are known around the world and have branches in Scandinavia traditionally make clothes from synthetic materials, but they are not very popular. After all, in cold winter it will be warmer in a woolen sweater than in one made of polyester.

Natural style, the key to sophistication

Awareness in the Scandinavian style is characterized by the fact that the girls of this region support their own manufacturers and buy clothes made in their homeland, and not abroad. This reduces the level of emissions, referred to as the “carbon footprint”. It also affects the fact that things made from natural materials last longer, which means that you do not have to frequently update and replenish your wardrobe.

But style is more than just clothes. What do the accessories and shoes popular with Swedish and Danish/Norwegian women look like? When it comes to bags, backpack bags are the most in demand, also having a simple style and a minimum of jewelry. They are roomy, practical and comfortable in everyday life. Earrings, bracelets and rings are usually made of either silver or natural stone or wood. Scandinavian women also prefer shoes made of genuine leather or suede, winter options – without fail with fur. Hats for the cold season should be made of coarse knitwear, and in summer ladies protect the whiteness of their faces, hiding from the sun’s rays under wide-brimmed hats.

The main criterion for choosing clothes that meet the Scandinavian style is your personal comfort. Designers from Sweden, Denmark and Norway do not strive to meet the requirements of high fashion, while maintaining a simple cut, comfortable fit and conciseness of the image as a whole. Asymmetry, acid shades, non-standard cutouts or puffy collars – this is not about the Scandinavians. It is not surprising that the world, having managed to get tired of the pretentiousness, flashiness and deliberateness of some fashionable decisions, so warmly and confidently accepted this style of clothing, where above all is the physical and mental peace of the one who wears these clothes.